When trying to come up with a packaging design for your new product, you are always faced with a number of problems. Your product has to be memorable, look pretty and attract attention. More importantly, the packaging design of your product has to be unique, so that it stands out from a shelf that is full of different products. Although it is a task that is hard to achieve, there are a couple of methods that can be used to improve your product’s look.
Apply the KISS Principle
The KISS principle essentially stands for “Keep it simple, stupid.” This term was coined by the U.S. Navy during the 1960s. It was done with an effort of reminding that a simple system always works better than a complicated one. The same applies to creating and making packaging designs. If your packaging design is oversaturated with visual information, color or text it won’t look attractive and memorable. Even if it does end up sticking out from the rest, consumers won’t remember it fondly.
Try a Minimalistic Design
If your company is new in the market and you don’t have a lot of expertise coming up with design ideas, then going for a minimalistic design is a good choice for you! That decision can bring you lots of benefits. You can be assured that your product will stand out with it’s clean and uncluttered design at least from the majority of other products. You won’t necessarily spend many resources on designing and producing your packaging. Plus, your product will look trendy, as nowadays minimalistic designs become more and more popular amongst consumers.
Always Go for a Professional Look
Making and label printing packaging design on your own might be an easier and cheaper alternative. Although, that most probably won’t attract the consumers. This is why you should always consult and hire a professional team, that will handle all of the necessary work. It is an investment that needs to be made if you want your product to stand out.
Make Your Packaging Reusable
If you have the option of making your packaging reusable, then you should definitely make it happen. It will serve as a positive influence for your brand, and when consumers end up reusing it, your brand logo is going to shine through no matter what.
Always Use Top Quality Materials
Another benefit of hiring a professional team to help you with your packaging design is having the best quality packaging for your product. Top-quality material usage in packaging is very crucial. Your packaging is going to be the very first thing that your consumers interact with. Hence, they will be formulating their first impressions based on your packaging quality as well as design. Using top quality packaging materials will ultimately assure that your consumers get very good first impressions and a strong feeling that your product is good, even before they have actually tried it.