When the holiday season comes up, many throughout the globe experience a change in their mood. Some love the holiday season, some don’t. Yet no matter what, every single year these last 2 to 3 months really affect everybody’s mood. Halloween, Thanksgiving, Christmas and New Year are always associated with happiness, joy and spending time with your family and loved ones. Which means that people would love to buy products that share the same holiday spirit. One of the ways to ensuring that your product shares the holiday spirit is its packaging, which should be rebranded. That’s right, rebranding your product packaging will bring numerous benefits to your brand.
The vast majority of the consumers, during the holidays, loves to shop for items that embody the positive holiday spirit. If you decide to rebrand your product packaging during the holidays, your product will look much more appealing to the consumers. There are other means of sharing the holiday spirit through your brand. Changing up your logo, your social media websites, etc. still, your product packaging is going to be the first point of contact for the majority of the consumers who are not familiar with your brand. Which is why rebranding is important.
Increasing your sales figures
This holiday season is promised to be extra special. According to the National Retail Federation, people are planning to spend 4% more during the holiday season, compared to the last year. In fact, when reviewing the statistics consumers are in a good financial status, thus they are willing to pay extra for their gifts, decorations, goods, and many other items. This essentially entails that if your product manages to attract the consumers’ attention during the holiday season, your sales figures are guaranteed to increase.
Keep in mind the Holiday Season Horror Stories
While it is crucial to consider rebranding for the holiday season, it is also important to keep in mind that there are many dangers and risks involved with this rebranding process. There have been instances where certain brands overestimated consumer demand and were left with unsold and overstocked holiday-themed products. Another instance of a failed product rebranding is the Coca Cola case. In 2011, Coca Cola decided to rebrand its cans for the holiday season and changed its color from red to white. For many consumers this was confusing. Consumers assumed that they were buying Died Coke, which lead to a lot of confusion and left the brand with a lot of cans of Coca Cola that nobody wanted.
Choose the right Packaging Provider
So, if you’ve decided to rebrand your product for the holiday season, it is very important to take into consideration the fact that the rebranding process isn’t going to be easy. This is why you have to consider to hire a professional team that will be able to handle all of the necessary work. Choosing the right label printing provider and the designer team will surely lead your product and your brand towards success.